Product superiority comes from commitment to excellence. At Air Arms, that commitment begins with our production technology and is applied to everything we do by the skill of our staff. Through research, design, development and production, the Air Arms philosophy of ‘only the finest’ is maintained and constantly challenged by our quality control.
We’re the best because that position was the only one acceptable, and we know our customers share that stance. We will continue to be the best, because our products constantly evolve to meet the demands of our customers, and as we already know, only the best will do for them.
Air Arms — We put you first
When you view the website, the quality of the products within it show you where Air Arms is today. This is a Modern, progressive company that maintains its position through investment in technology and people, but we have a history and a heritage of which were extremely proud. We know that cutting edge technology and traditional gunmaking skills can be combined successfully, because we’ve built our reputation on it.
The Air Arms story began back in 1983, when company founder, Bob Nicholls, and his General Manager, Colin King, were joined by Bill Sanders in the role of Sales and Marketing Manager. At the time, neither airguns themselves or the industry that produced them could be described as ‘hi-tech’, but this was about to change, and Air Arms would lead the way. In 1988, the decision was made to produce a pre-charged pneumatic rifle, and with the success of that decision, the company made another one — it would invest in Computer Numerically Controlled production machinery.
By the mid- 1990s, Air Arms had fully embraced the tremendous advantages of CNC production technology, expanding and refining its range of pre-charged and spring-piston air rifles, and entering an enduring UK distribution partnership with John Rothery Wholesale. World class consultants, such as Ken Turner and Nick Jenkinson provided further expertise and creativity, and as product quality continued to rise, the sales of Air Arms rifles rose alongside it. By the time the world awoke to a New Millennium, the vision, expertise and countless hours of hard work invested by Bob Nicholls, Colin King, Bill Sanders and their staff, had taken Air Arms to the top, where it’s remained ever since.
Getting there was hard enough, but staying there would require everything already Invested, and more. Bob Nicholls and his team re-grouped, re-planned, and re-invested for the future. Today, the company produces sporting air rifles that set the hunting standard, and competition rifles that win world championships, all supplied through a network of international distributors. As goals are achieved and new milestones passed, Air Arms retains the drive and standards of its founder, Bob Nicholls. Bob passed away in 2011, but those who now take his company forward do so on a foundation of the principles he pioneered, and in a changing world, that’s one thing that will always remain.
Air Arms is the best, because the finest airgun products in the world carry its name, and proof of this is on every page of this website. So, welcome to Air Arms—where your shooting dreams become reality.